"Proprietary blend" is a legal way of saying we are not going to tell you how much of anything is in here — and it is on an enormous share of what is for sale. Once you notice it, you cannot un-notice it, and you start wondering what else the label is quietly not saying.
TheBotanical started from a narrow idea: sell a small number of well-studied plants, print the actual dose on the pouch, and have someone who does not work for us check every batch. That is the whole pitch. It is not a revolution in wellness. It is just a label you can read.